About Us

With deep expertise, innovative products, and a commitment to reliable partnership, Seen turns everyday storefronts, venues, and shared spaces into unforgettable experiences.

With deep expertise, innovative products, and a commitment to reliable partnership, Seen turns everyday storefronts, venues, and shared spaces into unforgettable experiences.

The People Powering Seen

Our strength lies in our team - experts who bring creativity, skill, and a relentless commitment to excellence.

Every Seen project benefits from their deep knowledge and passion, ensuring each installation delivers flawless quality and lasting impact.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Team Member
Team Member

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

database
Planning & Ideation
Scott Fitzgerald
General Manager

With over 30 years in retail and operations, Scott leads Seen by Dashing with a passion for innovation and teamwork. Combining deep industry expertise with a love of technology, he helps brands transform their spaces with smarter, more impactful digital signage solutions.

database
Planning & Ideation
Dominic Feik
Director of Product Development and Innovation

As Founder of Seen, Dominic built a trusted leader in digital signage before its sale. Now Director of Product Development and Innovation, he combines strategic vision and technical expertise to deliver transformative solutions and strong client partnerships.

database
Planning & Ideation
Renee Petale
Director of Business Development & Strategy

With 20+ years in business development and strategy, Renee drives Seen’s growth through collaboration and client focus. She leads expansion in digital signage with a passion for building strong partnerships and delivering transformative, technology-led solutions.

database
Planning & Ideation
Uditha Nape
Director Technical Services

Uditha is a dedicated leader focused on aligning technical solutions with client objectives. He ensures every project exceeds expectations, driving value and lasting partnerships through impactful digital engagement solutions.

database
Planning & Ideation
Travis Woods
Account Executive

With over a decade in sales, account management, and logistics, Travis delivers digital display solutions with a client-first mindset. He excels at managing complex projects, building strong relationships, and leading with purpose to achieve impactful outcomes.

database
Planning & Ideation
Ishan Fernando
Client Experience & Technical Support Manager

As Client Experience & Technical Support Manager, Ishan brings deep technical expertise and care to every interaction. With 10+ years in ITSM and troubleshooting, he ensures clients feel supported, resolving challenges and delivering exceptional service.

Our Seen Showcase

From innovative pop-up stores to large-scale rollouts, our work showcases the creativity, precision, and technical expertise that define Seen.

arrow_back
arrow_forward

Technology enhancing timeless craft

Digital innovation takes centre stage across R.M.Williams’ retail network, with Seen transforming 22 stores into premium, tech-enabled environments. The George Street flagship features interactive screens that bring the brand’s story to life through a high-end experience. Custom LED and LCD screens are carefully tailored to each location and managed centrally via SeenCMP, giving R.M.Williams real-time control over content. Delivering sophisticated spaces that elevate the customer journey and reinforce R.M.Williams’ iconic premium identity.

Technology enhancing timeless craft

Digital innovation takes centre stage across R.M.Williams’ retail network, with Seen transforming 22 stores into premium, tech-enabled environments. The George Street flagship features interactive screens that bring the brand’s story to life through a high-end experience. Custom LED and LCD screens are carefully tailored to each location and managed centrally via SeenCMP, giving R.M.Williams real-time control over content. Delivering sophisticated spaces that elevate the customer journey and reinforce R.M.Williams’ iconic premium identity.

view examples

Technology enhancing timeless craft

Technology enhancing timeless craft
Digital innovation takes centre stage across R.M.Williams’ retail network, with Seen transforming 22 stores into premium, tech-enabled environments. The George Street flagship features interactive screens that bring the brand’s story to life through a high-end experience. Custom LED and LCD screens are carefully tailored to each location and managed centrally via SeenCMP, giving R.M.Williams real-time control over content. Delivering sophisticated spaces that elevate the customer journey and reinforce R.M.Williams’ iconic premium identity.

Powering Strand’s next-gen store experience

Strand worked closely with us to transform their stores with next-generation digital screens. Across more than 50 locations, we installed a versatile mix of custom LED displays from striking storefronts to ultra-slim double-sided hanging screens and transparent LEDs activating key in-store zones while creating an inviting environment for customers. At the heart of the solution is SeenCMP, our cloud-based platform, giving Strand full real-time control of content. The result is a sleek, tech-enabled retail experience that strengthens brand presence, engages customers, and elevates the in-store journey.

Powering Strand’s next-gen store experience

Strand worked closely with us to transform their stores with next-generation digital screens. Across more than 50 locations, we installed a versatile mix of custom LED displays from striking storefronts to ultra-slim double-sided hanging screens and transparent LEDs activating key in-store zones while creating an inviting environment for customers. At the heart of the solution is SeenCMP, our cloud-based platform, giving Strand full real-time control of content. The result is a sleek, tech-enabled retail experience that strengthens brand presence, engages customers, and elevates the in-store journey.

view examples

Powering Strand’s next-gen store experience

Powering Strand’s next-gen store experience
Strand worked closely with us to transform their stores with next-generation digital screens. Across more than 50 locations, we installed a versatile mix of custom LED displays from striking storefronts to ultra-slim double-sided hanging screens and transparent LEDs activating key in-store zones while creating an inviting environment for customers. At the heart of the solution is SeenCMP, our cloud-based platform, giving Strand full real-time control of content. The result is a sleek, tech-enabled retail experience that strengthens brand presence, engages customers, and elevates the in-store journey.

Smart screens that shape the story

Partnering with Dashing, we brought the Just Jeans’ latest denim campaign to life at Chadstone with ultra-thin digital screens powered by Videri technology. The installation seamlessly plays as one continuous film or multiple videos across the display, with one managing the content delivery for maximum impact. The result was a bold digital window that captivated shoppers and drove sales.

Smart screens that shape the story

Partnering with Dashing, we brought the Just Jeans’ latest denim campaign to life at Chadstone with ultra-thin digital screens powered by Videri technology. The installation seamlessly plays as one continuous film or multiple videos across the display, with one managing the content delivery for maximum impact. The result was a bold digital window that captivated shoppers and drove sales.

view examples

Smart screens that shape the story

Smart screens that shape the story
Partnering with Dashing, we brought the Just Jeans’ latest denim campaign to life at Chadstone with ultra-thin digital screens powered by Videri technology. The installation seamlessly plays as one continuous film or multiple videos across the display, with one managing the content delivery for maximum impact. The result was a bold digital window that captivated shoppers and drove sales.

Dynamic in-store destinations with integrated digital

We delivered custom digital screens for the shop-in-shop fixtures that ghd launched across 23 Myer and David Jones stores as part of their campaign to expand their premium retail presence in Australia. The screens showcase product videos on a continuous loop, creating a dynamic, tech-enabled retail experience that elevates the customer journey. Powered by SeenCMP, ghd maintains full control over in-store content and messaging in real time, ensuring consistent, high-impact campaigns across all locations.

Dynamic in-store destinations with integrated digital

We delivered custom digital screens for the shop-in-shop fixtures that ghd launched across 23 Myer and David Jones stores as part of their campaign to expand their premium retail presence in Australia. The screens showcase product videos on a continuous loop, creating a dynamic, tech-enabled retail experience that elevates the customer journey. Powered by SeenCMP, ghd maintains full control over in-store content and messaging in real time, ensuring consistent, high-impact campaigns across all locations.

view examples

Dynamic in-store destinations with integrated digital

Dynamic in-store destinations with integrated digital
We delivered custom digital screens for the shop-in-shop fixtures that ghd launched across 23 Myer and David Jones stores as part of their campaign to expand their premium retail presence in Australia. The screens showcase product videos on a continuous loop, creating a dynamic, tech-enabled retail experience that elevates the customer journey. Powered by SeenCMP, ghd maintains full control over in-store content and messaging in real time, ensuring consistent, high-impact campaigns across all locations.

From window to in-store digital storytelling

ASICS has partnered with us to roll out digital signage across its national store network. At Chatswood, we delivered a striking LED display for the front window, housed within a custom-engineered frame designed and fabricated by our team. Resulting in a sleek, high-impact installation that also allows for efficient servicing. Inside, a series of 24” LCD screens in bespoke housings inject movement and energy into the shoe walls, enhancing visual storytelling and driving deeper product engagement. All content is managed centrally via SeenCMP, our proprietary cloud-based platform that gives ASICS full control to update messaging across all stores in real time with complete consistency. As ASICS continues to expand across Australia, we’re proud to support their growth with tailored, scalable digital signage solutions that elevate every retail space

From window to in-store digital storytelling

ASICS has partnered with us to roll out digital signage across its national store network. At Chatswood, we delivered a striking LED display for the front window, housed within a custom-engineered frame designed and fabricated by our team. Resulting in a sleek, high-impact installation that also allows for efficient servicing. Inside, a series of 24” LCD screens in bespoke housings inject movement and energy into the shoe walls, enhancing visual storytelling and driving deeper product engagement. All content is managed centrally via SeenCMP, our proprietary cloud-based platform that gives ASICS full control to update messaging across all stores in real time with complete consistency. As ASICS continues to expand across Australia, we’re proud to support their growth with tailored, scalable digital signage solutions that elevate every retail space

view examples

From window to in-store digital storytelling

From window to in-store digital storytelling
ASICS has partnered with us to roll out digital signage across its national store network. At Chatswood, we delivered a striking LED display for the front window, housed within a custom-engineered frame designed and fabricated by our team. Resulting in a sleek, high-impact installation that also allows for efficient servicing. Inside, a series of 24” LCD screens in bespoke housings inject movement and energy into the shoe walls, enhancing visual storytelling and driving deeper product engagement. All content is managed centrally via SeenCMP, our proprietary cloud-based platform that gives ASICS full control to update messaging across all stores in real time with complete consistency. As ASICS continues to expand across Australia, we’re proud to support their growth with tailored, scalable digital signage solutions that elevate every retail space

Sweet experiences, seamlessly delivered

For the launch of Koko Black’s new Chadstone store, we collaborated closely with their team, reviewing store drawings and the concept to propose a tailored solution: custom LED and LCD screens designed to seamlessly fit the store layout. While this was a brand-new location, we provided screen solutions across multiple Koko Black sites, ensuring consistency and quality across their network. Using the SeenCMP, our cloud-based Communication Management Platform, Koko Black manages content across 20 screens in 12 stores, giving them the flexibility and ease to deliver dynamic, engaging digital content across all locations.

Sweet experiences, seamlessly delivered

For the launch of Koko Black’s new Chadstone store, we collaborated closely with their team, reviewing store drawings and the concept to propose a tailored solution: custom LED and LCD screens designed to seamlessly fit the store layout. While this was a brand-new location, we provided screen solutions across multiple Koko Black sites, ensuring consistency and quality across their network. Using the SeenCMP, our cloud-based Communication Management Platform, Koko Black manages content across 20 screens in 12 stores, giving them the flexibility and ease to deliver dynamic, engaging digital content across all locations.

view examples

Sweet experiences, seamlessly delivered

Sweet experiences, seamlessly delivered
For the launch of Koko Black’s new Chadstone store, we collaborated closely with their team, reviewing store drawings and the concept to propose a tailored solution: custom LED and LCD screens designed to seamlessly fit the store layout. While this was a brand-new location, we provided screen solutions across multiple Koko Black sites, ensuring consistency and quality across their network. Using the SeenCMP, our cloud-based Communication Management Platform, Koko Black manages content across 20 screens in 12 stores, giving them the flexibility and ease to deliver dynamic, engaging digital content across all locations.

A bold window into the world of Rabanne

Puig partnered with us to celebrate the launch of Rabanne Million Gold for Her. At Myer Bourke St in Melbourne, we brought the display to life with a custom-built LED screen, designed to fit seamlessly into the window space and capture attention. Paired with premium materials and finishes, the screen elevated the installation, playing the campaign video and amplifying engagement with shoppers.

A bold window into the world of Rabanne

Puig partnered with us to celebrate the launch of Rabanne Million Gold for Her. At Myer Bourke St in Melbourne, we brought the display to life with a custom-built LED screen, designed to fit seamlessly into the window space and capture attention. Paired with premium materials and finishes, the screen elevated the installation, playing the campaign video and amplifying engagement with shoppers.

view examples

A bold window into the world of Rabanne

A bold window into the world of Rabanne
Puig partnered with us to celebrate the launch of Rabanne Million Gold for Her. At Myer Bourke St in Melbourne, we brought the display to life with a custom-built LED screen, designed to fit seamlessly into the window space and capture attention. Paired with premium materials and finishes, the screen elevated the installation, playing the campaign video and amplifying engagement with shoppers.

Powering Stylerunner’s retail evolution

We have partnered with Stylerunner since their physical retail debut in 2020, introducing innovative LED solutions from their first store in Armadale to now more than 30 locations across Australia and New Zealand. The rollout features standout executions such as the Chadstone flagship, where a striking curved LED at the entrance draws customers in, complemented by internal LEDs above the display bays and behind the counter. Using ultra-high-resolution P1.8 technology, the screens ensure exceptional clarity even at close range. To complete the in-store atmosphere, Seen also provides the premium sound system that enhances Stylerunner’s signature customer experience.

Powering Stylerunner’s retail evolution

We have partnered with Stylerunner since their physical retail debut in 2020, introducing innovative LED solutions from their first store in Armadale to now more than 30 locations across Australia and New Zealand. The rollout features standout executions such as the Chadstone flagship, where a striking curved LED at the entrance draws customers in, complemented by internal LEDs above the display bays and behind the counter. Using ultra-high-resolution P1.8 technology, the screens ensure exceptional clarity even at close range. To complete the in-store atmosphere, Seen also provides the premium sound system that enhances Stylerunner’s signature customer experience.

view examples

Powering Stylerunner’s retail evolution

Powering Stylerunner’s retail evolution
We have partnered with Stylerunner since their physical retail debut in 2020, introducing innovative LED solutions from their first store in Armadale to now more than 30 locations across Australia and New Zealand. The rollout features standout executions such as the Chadstone flagship, where a striking curved LED at the entrance draws customers in, complemented by internal LEDs above the display bays and behind the counter. Using ultra-high-resolution P1.8 technology, the screens ensure exceptional clarity even at close range. To complete the in-store atmosphere, Seen also provides the premium sound system that enhances Stylerunner’s signature customer experience.

An interactive journey behind every scent

We partnered with Bastion Agency and Dashing to bring Giorgio Armani Privé’s retail experience in Chadstone, Melbourne, to life, showcasing twenty-four iconic fragrances in an immersive and interactive way. At the heart of the activation was our Lift & Learn technology, designed to create a seamless connection between product and storytelling. Using optical sensors, the system detects when a fragrance bottle is lifted, instantly triggering dynamic on-screen content to reveal the story behind the scent. This not only deepened customer engagement but also elevated product discovery into a memorable and personalised moment.

An interactive journey behind every scent

We partnered with Bastion Agency and Dashing to bring Giorgio Armani Privé’s retail experience in Chadstone, Melbourne, to life, showcasing twenty-four iconic fragrances in an immersive and interactive way. At the heart of the activation was our Lift & Learn technology, designed to create a seamless connection between product and storytelling. Using optical sensors, the system detects when a fragrance bottle is lifted, instantly triggering dynamic on-screen content to reveal the story behind the scent. This not only deepened customer engagement but also elevated product discovery into a memorable and personalised moment.

view examples

An interactive journey behind every scent

An interactive journey behind every scent
We partnered with Bastion Agency and Dashing to bring Giorgio Armani Privé’s retail experience in Chadstone, Melbourne, to life, showcasing twenty-four iconic fragrances in an immersive and interactive way. At the heart of the activation was our Lift & Learn technology, designed to create a seamless connection between product and storytelling. Using optical sensors, the system detects when a fragrance bottle is lifted, instantly triggering dynamic on-screen content to reveal the story behind the scent. This not only deepened customer engagement but also elevated product discovery into a memorable and personalised moment.

A striking digital centrepiece

As part of the 180 Lonsdale Street foyer upgrade, we delivered a premium large-format LED screen that serves as a striking digital centrepiece. Featuring high-brightness panels, diecast aluminium cabinets, Novastar control, and Meanwell power supplies, the installation is backed by spare parts, a three-year warranty, and seamless SeenCMP management. The revitalised foyer encourages visitors to linger and adds long-term value to the building.

A striking digital centrepiece

As part of the 180 Lonsdale Street foyer upgrade, we delivered a premium large-format LED screen that serves as a striking digital centrepiece. Featuring high-brightness panels, diecast aluminium cabinets, Novastar control, and Meanwell power supplies, the installation is backed by spare parts, a three-year warranty, and seamless SeenCMP management. The revitalised foyer encourages visitors to linger and adds long-term value to the building.

view examples

A striking digital centrepiece

A striking digital centrepiece
As part of the 180 Lonsdale Street foyer upgrade, we delivered a premium large-format LED screen that serves as a striking digital centrepiece. Featuring high-brightness panels, diecast aluminium cabinets, Novastar control, and Meanwell power supplies, the installation is backed by spare parts, a three-year warranty, and seamless SeenCMP management. The revitalised foyer encourages visitors to linger and adds long-term value to the building.

Fully integrated digital experience

When Oz Hair & Beauty set out to launch their next-generation store concept, they partnered with us to bring their digital vision to life. Our team delivered a fully integrated solution featuring custom LED bay headers, precisely engineered to match the curvature of the bespoke joinery, along with strategically embedded LED and LCD screens throughout the store. The result is a sleek, tech-enabled retail environment that elevates both brand presence and customer engagement. At the core of the solution is SeenCMP, our proprietary cloud-based Communication Management Platform, giving Oz Hair & Beauty complete control over in-store content and messaging in real time.

Fully integrated digital experience

When Oz Hair & Beauty set out to launch their next-generation store concept, they partnered with us to bring their digital vision to life. Our team delivered a fully integrated solution featuring custom LED bay headers, precisely engineered to match the curvature of the bespoke joinery, along with strategically embedded LED and LCD screens throughout the store. The result is a sleek, tech-enabled retail environment that elevates both brand presence and customer engagement. At the core of the solution is SeenCMP, our proprietary cloud-based Communication Management Platform, giving Oz Hair & Beauty complete control over in-store content and messaging in real time.

view examples

Fully integrated digital experience

Fully integrated digital experience
When Oz Hair & Beauty set out to launch their next-generation store concept, they partnered with us to bring their digital vision to life. Our team delivered a fully integrated solution featuring custom LED bay headers, precisely engineered to match the curvature of the bespoke joinery, along with strategically embedded LED and LCD screens throughout the store. The result is a sleek, tech-enabled retail environment that elevates both brand presence and customer engagement. At the core of the solution is SeenCMP, our proprietary cloud-based Communication Management Platform, giving Oz Hair & Beauty complete control over in-store content and messaging in real time.

Connecting communities through digital moments

Lifestyle Communities partnered with us to bring entertainment and communication to life across their resort-style spaces. We designed and implemented custom outdoor cinema screens across multiple community clubhouses, transforming shared spaces into vibrant hubs for movie nights and events. Our team also rolled out digital totems for community announcements and local advertising, all managed through SeenCMP to ensure seamless, real-time updates across every location. The result is a unique use of LED and LCD technology that enriches community life, offering residents new ways to connect, socialise, and enjoy shared experiences right where they live.

Connecting communities through digital moments

Lifestyle Communities partnered with us to bring entertainment and communication to life across their resort-style spaces. We designed and implemented custom outdoor cinema screens across multiple community clubhouses, transforming shared spaces into vibrant hubs for movie nights and events. Our team also rolled out digital totems for community announcements and local advertising, all managed through SeenCMP to ensure seamless, real-time updates across every location. The result is a unique use of LED and LCD technology that enriches community life, offering residents new ways to connect, socialise, and enjoy shared experiences right where they live.

view examples

Connecting communities through digital moments

Connecting communities through digital moments
Lifestyle Communities partnered with us to bring entertainment and communication to life across their resort-style spaces. We designed and implemented custom outdoor cinema screens across multiple community clubhouses, transforming shared spaces into vibrant hubs for movie nights and events. Our team also rolled out digital totems for community announcements and local advertising, all managed through SeenCMP to ensure seamless, real-time updates across every location. The result is a unique use of LED and LCD technology that enriches community life, offering residents new ways to connect, socialise, and enjoy shared experiences right where they live.

From listings to standout showcases

As part of office refurbishments at their Seaforth and Warners Bay locations, Stone Real Estate introduced large-format LED displays to create a more dynamic, client-focused environment. We supplied premium Black faced SMD LED screens, which were integrated with iVisual’s external media player and the SeenCMP platform.Now showcasing live property listings in bold clarity, the screens enhance visibility, streamline marketing, and reinforce Stone’s reputation for delivering smarter, more efficient results.

From listings to standout showcases

As part of office refurbishments at their Seaforth and Warners Bay locations, Stone Real Estate introduced large-format LED displays to create a more dynamic, client-focused environment. We supplied premium Black faced SMD LED screens, which were integrated with iVisual’s external media player and the SeenCMP platform.Now showcasing live property listings in bold clarity, the screens enhance visibility, streamline marketing, and reinforce Stone’s reputation for delivering smarter, more efficient results.

view examples

From listings to standout showcases

From listings to standout showcases
As part of office refurbishments at their Seaforth and Warners Bay locations, Stone Real Estate introduced large-format LED displays to create a more dynamic, client-focused environment. We supplied premium Black faced SMD LED screens, which were integrated with iVisual’s external media player and the SeenCMP platform.Now showcasing live property listings in bold clarity, the screens enhance visibility, streamline marketing, and reinforce Stone’s reputation for delivering smarter, more efficient results.

Campaigns amplified on one stage

Share Media partnered with us to deliver APCO GoBoards, an outdoor advertising solution designed to offer brands a uniquely captive audience with high-traffic reach. Installed across 25 APCO service stations in key regional Victorian locations, each site features a striking 4x1m custom LED screen above the entrance, maximising visibility and brand awareness. These GoBoards sell prime screen space to multiple advertisers, creating a shared platform for high-exposure campaigns. Powered by SeenCMP, all sites allow seamless, real-time content control, giving Share Media and its clients flexibility and impact at scale.

Campaigns amplified on one stage

Share Media partnered with us to deliver APCO GoBoards, an outdoor advertising solution designed to offer brands a uniquely captive audience with high-traffic reach. Installed across 25 APCO service stations in key regional Victorian locations, each site features a striking 4x1m custom LED screen above the entrance, maximising visibility and brand awareness. These GoBoards sell prime screen space to multiple advertisers, creating a shared platform for high-exposure campaigns. Powered by SeenCMP, all sites allow seamless, real-time content control, giving Share Media and its clients flexibility and impact at scale.

view examples

Campaigns amplified on one stage

Campaigns amplified on one stage
Share Media partnered with us to deliver APCO GoBoards, an outdoor advertising solution designed to offer brands a uniquely captive audience with high-traffic reach. Installed across 25 APCO service stations in key regional Victorian locations, each site features a striking 4x1m custom LED screen above the entrance, maximising visibility and brand awareness. These GoBoards sell prime screen space to multiple advertisers, creating a shared platform for high-exposure campaigns. Powered by SeenCMP, all sites allow seamless, real-time content control, giving Share Media and its clients flexibility and impact at scale.
Trusted by Global and Local Brands

Transform Your Space Today