Technology that puts you in the match.
We partnered with Wilson Australia to power their Tennis 360 takeover at Emporium Melbourne.
We partnered with Wilson Australia to power their Tennis 360 takeover at Emporium Melbourne.
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Wilson
Wilson Tennis Club
Melbourne
Pop-Up
At the heart of the activation, the AI-driven screen experience invited visitors to step up and be part of the action. Using advanced detection technology, the screen placed guests into one of three dynamic tennis poses, with a digital copy sent via email and an optional printed keepsake on the spot.
Alongside the interactive screen, the activation featured a Wilson-branded claw machine, photo booth moments, and prizes. Wilson brand ambassadors added energy on-site, engaging with the public throughout the activation.
It was a seamless integration of technology, interactivity, and brand storytelling, bringing Wilson’s legacy and excitement to life for every guest.


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