Freeform comes alive with immersive digital design.
King Living unveiled a new era of sofa design with the Freeform Collection: youthful, playful, and effortlessly stylish.
King Living unveiled a new era of sofa design with the Freeform Collection: youthful, playful, and effortlessly stylish.
King Living
King Living FreeForm
Sydney
Retail Pop-Up
To amplify this vision, Seen delivered a high-impact digital centrepiece: a high-resolution P1.9 LED screen measuring 3500 × 2000 mm, treated with a GOB protective layer for durability in a high-traffic environment. Built from modular cabinets, the screen can be packed down and redeployed across future activations, giving King Living maximum flexibility.
Content and performance are fully monitored and managed remotely via the SeenCMP platform. The digital experience anchored an immersive pop-up at Westfield Bondi Junction, complemented by neutral tones, rendered textures, and elevated industrial design.
Engagement stayed high with two hero moments - “Review to Win,” which helped grow King’s community, and an “Instant Win” reveal that turned the weekend into a genuine crowd-pleaser. From curiosity to conversion, the activation showed how aspiration and accessibility can meet in one seamless brand experience.
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