Technology enhancing timeless craft
Digital innovation takes centre stage across R.M.Williams’ retail network, with Seen transforming 22 stores into premium, tech-enabled environments. The George Street flagship features interactive screens that bring the brand’s story to life through a high-end experience. Custom LED and LCD screens are carefully tailored to each location and managed centrally via SeenCMP, giving R.M.Williams real-time control over content. Delivering sophisticated spaces that elevate the customer journey and reinforce R.M.Williams’ iconic premium identity.
Digital innovation takes centre stage across R.M.Williams’ retail network, with Seen transforming 22 stores into premium, tech-enabled environments. The George Street flagship features interactive screens that bring the brand’s story to life through a high-end experience. Custom LED and LCD screens are carefully tailored to each location and managed centrally via SeenCMP, giving R.M.Williams real-time control over content. Delivering sophisticated spaces that elevate the customer journey and reinforce R.M.Williams’ iconic premium identity.
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Client
R. M. Williams
Project
R.M.Williams Store Rollout
Location
National Rollout
Installation type
New Store Fitout & Retrofit
Products
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