An interactive journey behind every scent

We partnered with Bastion Agency and Dashing to bring Giorgio Armani Privé’s retail experience in Chadstone, Melbourne, to life, showcasing twenty-four iconic fragrances in an immersive and interactive way. At the heart of the activation was our Lift & Learn technology, designed to create a seamless connection between product and storytelling. Using optical sensors, the system detects when a fragrance bottle is lifted, instantly triggering dynamic on-screen content to reveal the story behind the scent. This not only deepened customer engagement but also elevated product discovery into a memorable and personalised moment.