Immersive spaces that play strong with every detail.

We worked closely with Rockwear to transform 8 stores into immersive, tech-enabled retail environments. The Westfield Eastgardens flagship features high-resolution double-sided table-top LED screens, fixture-integrated displays, and a transparent LED front window that brings the brand’s “We Play Strong” motto to life. Custom LED, LCD, and interactive screens are tailored to each space and centrally managed via SeenCMP, giving Rockwear full real-time control over content. The result is a visually engaging store environment that celebrates performance, empowers women, and elevates the customer journey.