Illuminating Sport with Seen by Dashing

Seen partnered with Your Studio to bring to life the digital experience for Nike’s striking Dream Arena, a three-storey activation celebrating the Women’s Football World Cup. This bold brand environment featured a towering three-storey LED installation, dynamic LED front windows, an immersive LED entrance tunnel, a custom two-metre LED football, bespoke fixtures with integrated LED screens, and a circular, ceiling-suspended digital display. Together, these elements created an energetic, immersive atmosphere that kept the spirit of the Women's World Cup alive in-store. While parts of the Dream Arena remain as permanent fixtures within Nike’s Sydney CBD flagship, the custom-built LED football has found a new home at Ultra Football in Alexandria, where it continues to inspire and engage visitors.