Illuminating Sport with Seen by Dashing
Seen partnered with Your Studio to bring to life the digital experience for Nike’s striking Dream Arena, a three-storey activation celebrating the Women’s Football World Cup. This bold brand environment featured a towering three-storey LED installation, dynamic LED front windows, an immersive LED entrance tunnel, a custom two-metre LED football, bespoke fixtures with integrated LED screens, and a circular, ceiling-suspended digital display. Together, these elements created an energetic, immersive atmosphere that kept the spirit of the Women's World Cup alive in-store. While parts of the Dream Arena remain as permanent fixtures within Nike’s Sydney CBD flagship, the custom-built LED football has found a new home at Ultra Football in Alexandria, where it continues to inspire and engage visitors.
Seen partnered with Your Studio to bring to life the digital experience for Nike’s striking Dream Arena, a three-storey activation celebrating the Women’s Football World Cup. This bold brand environment featured a towering three-storey LED installation, dynamic LED front windows, an immersive LED entrance tunnel, a custom two-metre LED football, bespoke fixtures with integrated LED screens, and a circular, ceiling-suspended digital display. Together, these elements created an energetic, immersive atmosphere that kept the spirit of the Women's World Cup alive in-store. While parts of the Dream Arena remain as permanent fixtures within Nike’s Sydney CBD flagship, the custom-built LED football has found a new home at Ultra Football in Alexandria, where it continues to inspire and engage visitors.

Nike
Nike Dream Arena x Your Studio
Sydney
Retail Activation









