Digital Energy, Built to Last.
We partnered with ASICS to infuse digital energy into their new flagship at Chadstone Shopping Centre. As a long-term partner, Seen delivered more than screens; we helped to design and deliver a cohesive, engaging digital experience!
We partnered with ASICS to infuse digital energy into their new flagship at Chadstone Shopping Centre. As a long-term partner, Seen delivered more than screens; we helped to design and deliver a cohesive, engaging digital experience!
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Asics
ASICS Chadstone
Melbourne
New Store Fit-Out
To bring the Asics concepts to life, we engineered and installed a suite of custom digital display solutions tailored specifically to the Chadstone floor plan:
Shoe Wall Displays: Five integrated screens embedded within the shoewear walls to provide dynamic, high-motion product storytelling.
High-Impact Shopfront LED: A massive "street-side" LED wall designed to capture foot traffic and draw shoppers inside.
Architectural Curved LED: A custom-engineered curved screen that wraps the back wall, creating a seamless, panoramic backdrop for the store interior.
The Koi Pond Floor: One of the store’s most captivating features is an LED floor simulating a tranquil koi pond. This "window to the water" adds a layer of theatrical movement that stops shoppers in their tracks.
Because retail environments demand longevity, the screens were finished with GOB (Glue on Board) technology. This specialised protective coating ensures the LEDs are impact-resistant and durable enough to handle the rigours of a high-traffic flagship store.
The digital experience is powered by SeenCMP, providing ASICS with a centralised platform to manage content across its entire network.This ensures brand consistency and compliance from a single dashboard, allowing for instant campaign updates.
Beyond the initial installation, we provide a comprehensive warranty and technical assistance for the screens, ensuring the hardware performs at its peak for years. This end-to-end approach, from custom fabrication to ongoing technical support, guarantees that ASICS' digital investment continues to inspire and engage every customer who walks through the door!
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